Helping Businesses Win in the Era of AI Search & Digital Growth.

SEO & AI Search Specialist | Technical SEO | AI Search (AEO • GEO • LLM) | Performance Marketing | AI Digital Marketer

SEO & AI Search Specialist/AI Digital Marketer with 3+ years of experience helping businesses grow through SEO, AI Search, and Performance Marketing. Proven results include increasing organic traffic from 3K to 300K+, ranking 1,500+ keywords, and optimising brands for Google AI Overviews, ChatGPT, and the future of search through SEO, AI Search, and Performance Marketing that deliver measurable business impact.

♦ 3K → 300K+ Organic Traffic ♦ 1,500+ Keywords Ranked ♦ Google AI Overviews & ChatGPT Visibility

View My Work Download Resume

About Me

Driven by Curiosity. Focused on Growth.

The Mindset Behind My Work

Digital marketing today is about more than just rankings; it’s about helping businesses get discovered, trusted, and chosen across both traditional search engines and AI-powered search experiences.

I enjoy solving growth challenges by combining SEO, AI, technology, data, and creativity. From improving search visibility and building SEO-friendly websites to optimising content for AI search and automating workflows, my focus is on creating strategies that drive measurable business growth.

With a Computer Science background, I enjoy understanding how websites, search engines, and user behaviour work together. This technical foundation helps me build scalable, future-ready digital solutions.

As the digital landscape evolves, I’m committed to continuous learning, exploring AI, Performance Marketing, automation, and emerging growth strategies to stay ahead and deliver smarter marketing solutions.

The Story Behind My Career

My journey into digital marketing began with a curiosity about how search engines work and how businesses grow online. What started with learning SEO gradually evolved into Technical SEO, WordPress development, AI Search Optimization, content strategy, analytics, and digital growth.

I joined the industry as a Digital Marketing Intern and, within just four months, earned a promotion to Digital Marketing Executive based on my performance and business impact. As I continued to grow, I took on greater responsibilities, eventually progressing to a Team Lead role where I led a team of digital marketers, developed SEO strategies and SOPs, and collaborated across departments to drive scalable marketing initiatives.

Like many careers, mine hasn’t been a straight line. I took a planned career break to support my family during an important phase. While away from full-time work, I remained deeply connected to the industry by building my personal portfolio, experimenting with SEO and AI Search, developing WordPress projects, and continuously upskilling in AI Search, automation, Google Ads, and Performance Marketing. Rather than stepping away from my profession, I used this time to prepare for where digital marketing is headed.

Today, I’m back in a full-time role with a broader perspective, stronger technical expertise, and an even greater passion for helping businesses grow. I believe the future belongs to marketers who never stop learning, adapt to change, and combine technology, AI, and data-driven thinking to create meaningful business impact—and that’s exactly the professional I’m striving to become.

I intentionally built my early career in growth-focused organizations, where I had the opportunity to work across the entire digital marketing lifecycle. This hands-on environment allowed me to take ownership of projects, experiment with new ideas, collaborate directly with leadership, and contribute to measurable business growth.

Area of Expertise

Where SEO Meets AI & Growth.

SEO & AI Search

Technical SEO

On-Page SEO

Off-Page SEO

Local SEO

AEO

GEO

AIO

LLM Optimisation

Competitor Analysis

Backlink Gap

Keyword Search

Keyword Gap

SERP & Featured Snippet Optimisation

SEO SOP Creation

SEO Roadmap

Link Building

HTML SEO

Javascript SEO

PHP SEO

International SEO

E-Commerce SEO

Content Strategy & Optimization

Content Strategy & SOPs

SEO Content Optimization

NLP-Based Content Optimization

Content Calendar Planning

Internal Linking Strategy

Content Gap Analysis

Topic Cluster Strategy

AI Search Content Optimization (AEO, GEO & LLM)

Performance Marketing

Google Ads

Meta Ads

Search Campaigns

Display Campaigns

Keyword Planning

Campaign Optimization

Audience Targeting

Conversion Tracking

ROI & KPI Analysis

Landing Page Optimization

Performance Max

Remarketing

Analytics & Reporting

Google Analytics 4 (GA4)

Google Search Console(GSC)

Google Tag Manager (GTM)

Power BI

KPI Tracking

Data Analysis

Custom Dashboards

Search Performance Reporting

Campaign Performance Analysis

Web Development & Optimization

Website Development(CMS)

Website Maintenance & Optimization

WordPress

Shopify

Woocommerce

Elementor

Gutenberg

Responsive Design

Website Development Workflow

Technical Optimization

Core Web Vitals

Page Speed Optimization

Website Performance Optimization

Crawlability & Indexing

XML Sitemap

Robots.txt

.htaccess Configuration

Schema Markup

Canonical Tags

URL Structure Optimization

Canonical Tags

Broken Link Analysis

cPanel Management

webMCP Integration

llms.txt

Disavow Tool

AI & Automation

Prompt Engineering

AI Workflow Automation

AI Content Optimization

AI Productivity Tools

AI-Assisted Research

chatGPT

Claude

Organic Growth Strategy

Organic Growth Planning

SEO SOP & Roadmap

Workflow Design

Competitor Benchmarking

Link Building Strategy

Backlink Audits

SEO Audits

Outreach Campaigns

Skyscraper Technique

Marketing Tools

SEMrush

Google Analytics 4(GA4)

Google Search Console(GSC)

Google Tag Manager(GTM)

Google Ads

Google Keyword Planner

Google Business Profile(GBP)

Rank Math

Screaming Frog

Power BI

Microsoft Excel

Canva

Mailchimp

Hootsuite

chatGPT

Ahrefs

Moz

Yoast

Claude

My Work

Real projects. Real strategies. Real business impact.

Core Web Vitals - Mobile

Core Web Vitals - Desktop

Google AI Overviews - - Answer Engine Optimization (AEO)

Featured Snippets - Answer Engine Optimization (AEO)

Voice Search Optimization - Answer Engine Optimization (AEO)

AI Driven Search Results(chatGPT) - Generative Engine Optimization (GEO)

Organic Clicks, Lighthouse Metric, Rank Math Score & Power BI Dashboard

My Accomplishments

Results that Speak

Without Using Paid Strategies

2021-2023

Ranked 400+ blog posts on Google’s first SERP for 1,500+ keywords.
Boosted traffic from 3,000 to 100,000-150,000 yearly visitors
Improved Domain Authority (DA) from 2 to 23.
Increased Page Authority (PA) from 0 to 35.
Successfully gathered 900+ subscriber leads through a zero-cost MailChimp campaign.
Built a fully SEO-optimized magazine website from scratch with zero investment.
Generated an affiliate commission of ₹21 lakh in 2023 by strategically optimizing product listings, deep linking, and conversion-focused content.

Using Organic and Paid Strategies

2024-2025

Built a massive user freindly, SEO-Optmized WooCommerce + affiliate website from scratch again on my own for more engagement and conversions
Achieved ranking for 1,000+ keywords within just six months through strategic SEO practices and continuous optimization.
Scaled annual traffic from 3,000 to 300,000 visitors by implementing effective digital marketing strategies, including content marketing and link-building.
Generated ₹27 lakh in affiliate commission in 2024 through strategic SEO, content marketing, and data-driven optimization.

Site Traffic 2024

Site Traffic 2023

Site Traffic 2022

Featured Achievement

🚀 Scaled Organic & Digital Growth by 122×

2021-2023(Organic Growth)

Increased annual users from 3K → 273K through SEO, content marketing, and technical optimization.
Achieved 3,667% user growth in 2022 and an additional 142% growth in 2023—entirely through organic strategies, without relying on paid campaigns.

2024(Organic & Paid Growth)

Rebuilt the website into a WooCommerce + affiliate platform to support business growth and revenue generation.
Despite 4 months of maintenance mode, successfully ranked 1,000+ keywords within just 6 months by rebuilding the website’s SEO foundation.
Increased traffic to 366K users and 1.9M page views through a combination of SEO, Google Ads, AI-driven analytics, and multi-channel marketing.

Impact

Delivered a 122× increase in traffic over three years by combining SEO, AI Search, content strategy, website development, Google Ads, and data-driven growth marketing.

Featured Achievement

🚀 Scaled Organic & Digital Growth by 122×

2021-2023(Organic Growth)

Increased annual users from 3K → 273K through SEO, content marketing, and technical optimization.
Achieved 3,667% user growth in 2022 and an additional 142% growth in 2023—entirely through organic strategies, without relying on paid campaigns.

2024(Organic & Paid Growth)

Rebuilt the website into a WooCommerce + affiliate platform to support business growth and revenue generation.
Despite 4 months of maintenance mode, successfully ranked 1,000+ keywords within just 6 months by rebuilding the website’s SEO foundation.
Increased traffic to 366K users and 1.9M page views through a combination of SEO, Google Ads, AI-driven analytics, and multi-channel marketing.

Impact

Delivered a 122× increase in traffic over three years by combining SEO, AI Search, content strategy, website development, Google Ads, and data-driven growth marketing.

Rapid SEO Success: 1,000 Keywords Ranked on Google’s First Page in 6 Months!

Currently, I Am Exploring...

I am learning and improving my skills in the latest digital marketing trends:

Large Language Models(LLMs)– Understanding how LLMs affect search rankings and how to use LLM tactics for better marketing results.

Completed

Agentic Browsing & WebMCP integrations –Understanding how AI agents discover, retrieve, and interact with web content, and how WebMCP integrations enable context-aware automation and next-generation AI search experiences.

Completed

AI Search(AEO, GEO, AIO)– Exploring how AI-powered search engines discover, understand, and recommend content, while optimizing websites for greater visibility across AI-driven search experiences.

Completed

AI-Driven Ad Formats & Tools – Understanding how AI-powered advertising platforms and emerging ad formats can improve campaign efficiency, personalization, and return on investment.

Processing

Performance Marketing – Focusing on data-driven ad campaigns that bring real results, like higher conversions and better audience targeting.

Processing

SEO (Ecommerce, International, Javascript, PHP, HTML, Mobile, Affiliate, Social Media) – Learning how specialized SEO approaches can maximize impact on specific platforms and audiences. The key is understanding which strategy fits which scenario.

Completed

My Go-To Resources for Learning

My journey is still evolving. As search continues to shift toward AI-driven experiences and data-led marketing, I’m committed to continuously learning, experimenting, and staying ahead of emerging technologies, Google algorithm updates, and evolving marketing trends. I believe the future belongs to marketers who combine creativity, technical expertise, AI, and business thinking. My goal is to become a full-stack digital marketer who builds scalable growth strategies across both organic and paid channels while delivering meaningful business impact.

My Recent Project

My Professional Experience

From Learning the Basics to Leading Strategies – A 3.7 Year Journey

2021

4 August 2021

VM-One Technologies

Digital Marketing Intern

During my six-month internship, I was promoted to Digital Marketing Executive within four months in recognition of my strong performance. Below were my key responsibilities:

Built and launched a website from scratch, including complete data migration, site architecture planning, user-friendly UI/UX design, and SEO-optimized layout.
Implemented on-page SEO techniques by optimizing meta titles, descriptions, header tags, image alt texts, and file names.
Executed off-page SEO activities such as social bookmarking, Web 2.0 submissions, image sharing, and guest posting to build backlinks and improve domain authority.
Published 25+ SEO-friendly blogs using the RankMath plugin, following best practices to increase visibility and rankings.
Set up and managed Google Analytics, Google Search Console, and created and optimized profiles on Google Business, LinkedIn, Quora, and Reddit.
Conducted keyword research based on user intent, search volume, and competition to guide content and SEO strategy.
Handled technical SEO tasks including robots.txt optimization, site audits, canonical and duplicate tag management, and cPanel configurations.
Improved content structure and readability in line with SEO standards using bullet points, tables, and a clear, user-focused writing style.

2 December 2021

VM-One Technologies

Digital Marketing Executive

Conducted keyword research using SEMrush, Ahrefs, Google Trends, and Answer The Public, focusing on intent, long-tail keywords, competition, and volume.
Implemented on-page SEO strategies using RankMath, including optimization of H1 tags, meta titles, descriptions, image alt texts, file names, and URLs.
Executed off-page SEO through directory submissions, Web 2.0, guest posting, and social bookmarking, along with advanced methods such as digital PR, backlink outreach, backlink gap analysis, NAP consistency, and local SEO.
Managed technical files in cPanel including robots.txt, .htaccess, header.php, and wp-config to ensure stable site performance.
Improved Core Web Vitals by applying canonical tags, minifying HTML, CSS, and JavaScript, optimizing caching, reducing server response time, using CDNs, serving images in next-gen formats, and ensuring mobile responsiveness.
Generated performance reports using Google Analytics and Google Search Console to track SEO metrics and user behavior.
Collaborated with content and design teams to optimize website content for SEO, readability, structure, and user engagement.
Handled affiliate link management and contributed to enhancing blog and web page layouts for improved UX and conversions.
Maintained brand presence on platforms including Google Business Profile, LinkedIn, Reddit, and Quora to increase visibility and authority.
Performed routine maintenance and audits, including site performance checks, backlink audits, and content updates to sustain SEO effectiveness.

2023

1 August 2023

VM-One Technologies

Digital Marketing Specialist(Team Leader)

Applied a 360-degree digital marketing strategy that encompassed SEO, SEM, Email Marketing, Content Marketing and Optimization, and Social Media Marketing—with a strong emphasis on automation and AI-driven tools.
Conducted advanced keyword research and analysis using SEMrush, Ahrefs, Google Search Console, Google Autocomplete, keyword gap analysis, and “Google Related Searches,” assessing terms based on search intent, volume, and difficulty.
Implemented in-depth on-page SEO techniques and off-page SEO strategies, with a strong focus on backlink building and outreach, enhancing domain authority and search visibility.
Executed targeted Local SEO strategies to improve visibility on Google Maps and managed technical backend files such as robots.txt and .htaccess through cPanel to ensure crawlability and indexation.
Performed comprehensive Technical SEO audits and optimizations, including enhancing Core Web Vitals, improving website speed, managing regular site maintenance, and conducting detailed backlink and site audits.
Managed and optimized Google Search Ads campaigns, utilized Google Tag Manager to implement custom tags and track KPIs, and integrated analytics into Google Analytics for performance measurement and conversion tracking.
Executed and managed Social Media Marketing campaigns aimed at increasing brand awareness and engagement, while aligning page and blog content with SEO and AI-driven search language optimization strategies.
Deployed web push notifications, integrated Google News, and created Web Stories to enhance organic reach and boost website traffic and brand recognition.
Collaborated closely with cross-functional teams and worked directly with the CEO to develop, test, and improve digital marketing algorithms for enhanced campaign effectiveness.
Led and mentored a team of 6+ marketing professionals, fostering a collaborative, high-performance environment aligned with business objectives.
Independently initiated and developed the eCommerce + affiliate version of the company website from the ground up, incorporating deep linking strategies with Amazon and Flipkart affiliate programs, handled all implementation tasks, and the application of comprehensive 360-degree digital marketing strategies in collaboration with the team.
Extracted and visualized data-driven insights from Google Analytics and Google Ads, and created interactive and executive-ready Power BI dashboards to support strategic decision-making.
Designed and executed content strategies specifically tailored to achieve featured snippets, voice search optimization, Google AI Overviews, and visibility within large language model (LLM) platforms such as ChatGPT.
Developed and managed a separate eCommerce affiliate website, incorporating deep linking strategies with Amazon and Flipkart affiliate programs, and handled all implementation tasks independently.

My Perspective on AI Content & Tools

John Mueller’s statement led to some confusion about Google’s stance on AI-generated content. However, according to Google’s 2025 search guidance, AI content is acceptable as long as it maintains high quality. Google rewards credible and valuable content, regardless of how it is created.

Google’s E-A-T framework (Expertise, Authority, and Trustworthiness) plays a key role in assessing content credibility. Recently, an additional “E” for Experience was introduced, forming E-E-A-T. This reinforces the importance of using AI responsibly—content should not be blindly generated but refined with human oversight to ensure relevance and value.

AI should serve as a tool to enhance content, not replace the human touch. By combining AI-generated insights with human expertise, we can create reliable, high-quality content that aligns with Google’s guidelines and user expectations.

The Conclusion

My Education & Certifications

Academic Qualifications & Certified Skills

Advanced Digital Marketing Training Program (Offline)

Digital Paradize, New Delhi

Completed a 6-month Advanced Digital Marketing Training Program in New Delhi, building a strong foundation in SEO, content marketing, Google Ads, analytics, website optimization & development and social media marketing through hands-on projects and real-world applications.

Bachelor of Computer Science(Honours)

University of Delhi, New Delhi

Earned a Bachelor of Computer Science (Honours) from the University of Delhi, securing the first position with a strong focus on programming, data structures, algorithms, and web technologies. This technical foundation enhances my expertise in digital marketing, SEO, and web development.