Hello!
I’m here to help you rank higher, convert better, and grow faster.

During my six-month internship, I was promoted to Digital Marketing Executive within four months in recognition of my strong performance. Below were my key responsibilities:

• Built and launched a website from scratch, including complete data migration, site architecture planning, user-friendly UI/UX design, and SEO-optimized layout.

• Implemented on-page SEO techniques by optimizing meta titles, descriptions, header tags, image alt texts, and file names.

• Executed off-page SEO activities such as social bookmarking, Web 2.0 submissions, image sharing, and guest posting to build backlinks and improve domain authority.

• Published 25+ SEO-friendly blogs using the RankMath plugin, following best practices to increase visibility and rankings.

• Set up and managed Google Analytics, Google Search Console, and created and optimized profiles on Google Business, LinkedIn, Quora, and Reddit.

• Conducted keyword research based on user intent, search volume, and competition to guide content and SEO strategy.

• Handled technical SEO tasks including robots.txt optimization, site audits, canonical and duplicate tag management, and cPanel configurations.

• Improved content structure and readability in line with SEO standards using bullet points, tables, and a clear, user-focused writing style.

• Conducted keyword research using SEMrush, Ahrefs, Google Trends, and Answer The Public, focusing on intent, long-tail keywords, competition, and volume.

• Implemented on-page SEO strategies using RankMath, including optimization of H1 tags, meta titles, descriptions, image alt texts, file names, and URLs.

• Executed off-page SEO through directory submissions, Web 2.0, guest posting, and social bookmarking, along with advanced methods such as digital PR, backlink outreach, backlink gap analysis, NAP consistency, and local SEO.

• Managed technical files in cPanel including robots.txt, .htaccess, header.php, and wp-config to ensure stable site performance.

• Improved Core Web Vitals by applying canonical tags, minifying HTML, CSS, and JavaScript, optimizing caching, reducing server response time, using CDNs, serving images in next-gen formats, and ensuring mobile responsiveness.

• Generated performance reports using Google Analytics and Google Search Console to track SEO metrics and user behavior.

• Collaborated with content and design teams to optimize website content for SEO, readability, structure, and user engagement.

• Handled affiliate link management and contributed to enhancing blog and web page layouts for improved UX and conversions.

• Maintained brand presence on platforms including Google Business Profile, LinkedIn, Reddit, and Quora to increase visibility and authority.

• Performed routine maintenance and audits, including site performance checks, backlink audits, and content updates to sustain SEO effectiveness.

• Applied a 360-degree digital marketing strategy that encompassed SEO, SEM, Email Marketing, Content Marketing and Optimization, and Social Media Marketing—with a strong emphasis on automation and AI-driven tools.

• Conducted advanced keyword research and analysis using SEMrush, Ahrefs, Google Search Console, Google Autocomplete, keyword gap analysis, and “Google Related Searches,” assessing terms based on search intent, volume, and difficulty.

• Implemented in-depth on-page SEO techniques and off-page SEO strategies, with a strong focus on backlink building and outreach, enhancing domain authority and search visibility.

• Executed targeted Local SEO strategies to improve visibility on Google Maps and managed technical backend files such as robots.txt and .htaccess through cPanel to ensure crawlability and indexation.

• Performed comprehensive Technical SEO audits and optimizations, including enhancing Core Web Vitals, improving website speed, managing regular site maintenance, and conducting detailed backlink and site audits.

• Managed and optimized Google Search Ads campaigns, utilized Google Tag Manager to implement custom tags and track KPIs, and integrated analytics into Google Analytics for performance measurement and conversion tracking.

• Executed and managed Social Media Marketing campaigns aimed at increasing brand awareness and engagement, while aligning page and blog content with SEO and AI-driven search language optimization strategies.

• Deployed web push notifications, integrated Google News, and created Web Stories to enhance organic reach and boost website traffic and brand recognition.

• Collaborated closely with cross-functional teams and worked directly with the CEO to develop, test, and improve digital marketing algorithms for enhanced campaign effectiveness.

• Led and mentored a team of 6+ marketing professionals, fostering a collaborative, high-performance environment aligned with business objectives.

•  Independently initiated and developed the eCommerce + affiliate version of the company website from the ground up, incorporating deep linking strategies with Amazon and Flipkart affiliate programs, handled all implementation tasks, and the application of comprehensive 360-degree digital marketing strategies in collaboration with the team.

• Extracted and visualized data-driven insights from Google Analytics and Google Ads, and created interactive and executive-ready Power BI dashboards to support strategic decision-making.

• Designed and executed content strategies specifically tailored to achieve featured snippets, voice search optimization, Google AI Overviews, and visibility within large language model (LLM) platforms such as ChatGPT.

• Developed and managed a separate eCommerce affiliate website, incorporating deep linking strategies with Amazon and Flipkart affiliate programs, and handled all implementation tasks independently.