Hello!
I’m here to help you rank higher, convert better, and grow faster.
With 3.7 years of expertise in Digital Marketing, SEO, Handling Various AI and SEO tools, content marketing, website development and optimization, I help businesses enhance their online presence and drive measurable growth. Skilled in Google Analytics, Google Ads, WordPress, and WooCommerce, I specialize in crafting data-driven strategies that boost traffic, engagement, and conversions. Let’s connect to take your digital success to the next level.
About Me
From Vision to Implementation with Precision.
Blending passion and innovation to master the digital realm.
I am a Digital Marketing Expert with 3.7 years of experience in the ever-evolving digital landscape. Holding a Bachelor’s degree in Computer Science (Honours), I seamlessly blend creativity with technical expertise—two essential components of successful digital marketing.
My core expertise includes Search Engine Optimization (SEO), Content Marketing, Social Media Optimization, Web Development, Google Ads, Google Analytics, Google Search Console, Advanced Keyword Research, WooCommerce, Shopify, and more. From building a website from scratch to ranking it organically through strategic digital marketing tactics, I bring a full-stack marketing approach that ensures measurable growth.
“Passionate about learning and staying ahead in the digital space, I keep myself updated with new trends, Google algorithm changes, and marketing advancements. To enhance my marketing knowledge, I aspire to pursue a distance MBA. With a balance of creativity and technical expertise, my goal is to become a full-stack marketer in the next 1-3 years.“
- +91-9821276871
- hritupal2000@gmail.com
My Journey
My passion for digital marketing began with web development, where I learned HTML, CSS, and PHP. During the COVID-19 pandemic, I explored the world of digital marketing and launched my own project, creating content and optimizing websites. To build a strong foundation, I pursued a professional digital marketing course in New Delhi, refining my skills before stepping into the industry.
I started my professional career with VM-One Technologies, joining as a Digital Marketing Intern. Believing in growth from the ground up, I embraced the challenges of a startup environment, where my contributions had a direct impact. Within four months, I was promoted to Digital Marketing Executive, securing a full-time role before my internship officially ended. My dedication, technical acumen, and ability to stay ahead of industry trends soon led to another milestone—I was promoted to Team Leader of the Digital Marketing Department, where I managed a team of 5-6 digital marketing professionals and collaborated with the affiliate, graphics, and content teams.
With a strong commitment to long-term growth, I have continuously adapted to the evolving digital space, leveraging my expertise to drive impactful results.
“At the beginning of my career, I focused on gaining hands-on experience and real impact. In smaller organizations, my contributions were more visible and meaningful, whereas in larger companies, they might have been just a small part of a bigger system.“
Currently, I Am Exploring...
Google AI Overview – Understanding how Google’s AI affects search rankings and how to use AI tools for better marketing results.
- AEO (Answer Engine Optimization) – Exploring new SEO strategies to rank content for AI-driven searches, featured snippets, and voice search.
- Performance Marketing – Focusing on data-driven ad campaigns that bring real results, like higher conversions and better audience targeting.
- Responsive Search Ads (RSAs) – Learning how to create dynamic ads that adjust based on user intent to improve visibility and engagement.
My Go-To Resources for Learning
- Search Engine Journal
- Search Engine Land
- Seo.ai
- Semrush
- Hubspot
My Perspective on AI Content & Tools
John Mueller’s statement led to some confusion about Google’s stance on AI-generated content. However, according to Google’s 2025 search guidance, AI content is acceptable as long as it maintains high quality. Google rewards credible and valuable content, regardless of how it is created.
Google’s E-A-T framework (Expertise, Authority, and Trustworthiness) plays a key role in assessing content credibility. Recently, an additional “E” for Experience was introduced, forming E-E-A-T. This reinforces the importance of using AI responsibly—content should not be blindly generated but refined with human oversight to ensure relevance and value.
AI should serve as a tool to enhance content, not replace the human touch. By combining AI-generated insights with human expertise, we can create reliable, high-quality content that aligns with Google’s guidelines and user expectations.
The Conclusion
- We can quantify problems, analyze data and make decisions based on context, AI can't replace this human touch.
- AI can't handle relationships, collaboration, feedback.
- While AI can generate vast amounts of content, it should be seen as a supportive tool to enhance credibility and value through human refinement and oversight.
My Expertise
From SEO to Google Ads – Your Digital Success Partner
Search Engine Optimization
I focus on all three pillars of SEO—Technical, On-Page, and Off-Page—handling keyword research, audits, and content structuring while improving Core Web Vitals for better rankings.
Digital Marketing
Digital marketing uses various strategies and online channels to create targeted campaigns. I can craft campaigns that align with business goals to effectively promote products and services.
WordPress Web Designing & Development
I build user-friendly, responsive, lightweight WordPress websites from scratch, handling everything from technical SEO, caching, CDN, and key files to image optimization, cPanel, database handling and editors like Elementor and Gutenberg.
Social Media Marketing & Branding
From planning content schedules to running strategic ad campaigns, I develop and execute social media marketing initiatives tailored to business goals. I optimize post timing, ad placements, and creative approaches to maximize engagement and conversions.
Google Ads & Google Tag Manager
From crafting strategies to refining keyword research, I execute Google Ads campaigns with smart bid adjustments. I seamlessly integrate Google Tags for tracking and use GTM to enhance remarketing efforts, maximizing campaign effectiveness.
Google Analytics & Search Console
I utilize Google Search Console to monitor technical SEO, keyword rankings, and content performance, ensuring better organic reach. For a complete view of website traffic, audience insights, and user interactions, Google Analytics is an essential tool.
Affiliate Marketing & Deeplinks Managements
Developed a WooCommerce affiliate site with seamless Amazon and Flipkart integration, manually structuring Flipkart deep links. Through data-driven campaign strategies, I successfully earned ₹20 lakh in affiliate commissions in 2023, relying solely on organic growth.
Strong Command Over AI, Digital & SEO Tools
I utilize a wide range of SEO and AI tools to enhance efficiency and strategy in digital marketing. Whether for automation, optimization, or analytics, I explore tools that improve performance. My curiosity and tech-savvy approach drive me to stay updated with the latest trends.
Woocommerce & Shopify Web Development
Whether it’s a WooCommerce store for direct sales or an affiliate website, I can build fully optimized WordPress sites. I also create Shopify stores with integrated payment gateways, ensuring a smooth shopping experience. My skills cover both platforms for versatile eCommerce solutions.
Email Marketing & Push Notifications
In 2023, I grew 900+ subscribers organically through a free Mailchimp campaign, using AI to enhance pitching strategies. Email marketing, push notifications, and community engagement have been key to long-term retention, which I implemented effectively for VMOne.
Power BI for data visualization and real-time reports
Power BI is a crucial tool in digital marketing, transforming lengthy Excel sheets into interactive, real-time data visualizations with deep analytical insights. It simplifies complex data, making insights more accessible and highly actionable for better decision-making and performance tracking.
My Professional Experience
From Learning the Basics to Leading Strategies – A 3.7 Year Journey
I built a SEO-optimized WooCommerce + affiliate website, migrating old data, upgrading to cloud hosting, and optimizing performance with CDN, WebP, and LiteSpeed. I developed 600+ review blogs and 1,500+ product listings, designing SEO-friendly structures using Greenshift, Elementor, and Gutenberg. I integrated Amazon & Flipkart affiliate deep links, implemented Google Tags via Tag Manager, and led a team of 4-5 people, coordinating with content and graphics teams. I implemented a login/logout system via EmailKit and FluentSMTP and added web push notifications for user engagement. My expertise includes technical SEO, advanced keyword research, site audits, and Core Web Vitals optimization, managing key files like .htaccess, wp-config.php, and robots.txt. Additionally, I handled Google Analytics, Search Console, social media, Google My Business, and Google Search Ads for performance tracking and growth.
I conducted keyword research and analysis using Semrush, Google Trends, and Google Search Console to identify high-value keywords. I managed affiliate links and designed SEO-optimized, mobile-friendly blog layouts to enhance rankings and user experience. Utilizing Rank Math, I developed on-page SEO strategies, optimizing title tags, meta descriptions, and internal linking. I implemented off-page SEO tactics, including Local SEO, Digital PR, E-E-A-T content marketing, and backlink building. Managing Google Analytics, Google Search Console, and Mailchimp, I tracked performance and website insights. I optimized Local SEO profiles while engaging on LinkedIn and Quora to establish industry authority. I oversaw Google Ads campaigns and integrated Google Tags for tracking and optimization. Lastly, I conducted competitor and market analysis to refine strategies and explore growth opportunities.
During my six-month internship, my outstanding performance led to a promotion to Digital Marketing Executive within four months. I developed a new SEO-optimized, responsive website, replacing the old one and migrating all existing data seamlessly. To enhance website speed and performance, I upgraded hosting, managed cPanel tasks, and integrated Google Analytics and Google Search Console for performance tracking. I designed an SEO-friendly blog structure and homepage layout using Elementor, improving user experience and rankings. Additionally, I created and published 25+ blogs, implementing on-page SEO strategies with Rank Math. To strengthen the website’s domain authority, I executed an off-page SEO plan and conducted comprehensive technical SEO audits using Ubersuggest. I also performed advanced keyword research tailored to review blogs, ensuring optimized content targeting high-traffic search terms.
My Education & Certifications
Academic Qualifications & Certified Skills
Completed a 6-month Advanced Digital Marketing Training Program in New Delhi, building a strong foundation in SEO, content marketing, Google Ads, analytics, website optimization & development and social media marketing through hands-on projects and real-world applications.
Earned a Bachelor of Computer Science (Honours) from the University of Delhi, securing the first position with a strong focus on programming, data structures, algorithms, and web technologies. This technical foundation enhances my expertise in digital marketing, SEO, and web development.
Recognized for my exceptional performance, I was promoted to Digital Marketing Executive within just four months of my six-month internship.
My Work
A collection of my work in crafting high-impact digital experiences.
Core Web Vitals - Mobile
Core Web Vitals - Desktop
My Accomplishments
Milestones of My Digital Marketing Journey: From SEO Mastery to Data-Driven Success
Without Using Paid Strategies
- Ranked 400+ blog posts on Google’s first SERP for 1,500+ keywords.
- Boosted traffic from 3,000 to 100,000-150,000 yearly visitors
- Improved Domain Authority (DA) from 2 to 23.
- Increased Page Authority (PA) from 0 to 35.
- Successfully gathered 900+ subscriber leads through a zero-cost MailChimp campaign.
- Built a fully SEO-optimized magazine website from scratch with zero investment.
- Generated an affiliate commission of ₹21 lakh in 2023 by strategically optimizing product listings, deep linking, and conversion-focused content.
Using Organic and Paid Strategies
- Built a massive user freindly, SEO-Optmized WooCommerce + affiliate website from scratch again on my own for more engagement and conversions
- Achieved ranking for 1,000+ keywords within just six months through strategic SEO practices and continuous optimization.
- Scaled annual traffic from 3,000 to 300,000 visitors by implementing effective digital marketing strategies, including content marketing and link-building.
- Generated ₹27 lakh in affiliate commission in 2024 through strategic SEO, content marketing, and data-driven optimization.
Site Traffic 2024
Site Traffic 2023
Site Traffic 2022
“When I joined in August 2021, the website had only 2,000–3,000 yearly users. Through strategic SEO, content marketing, and technical optimizations, I scaled it up to 113K active users and 340K views in 2022, marking a 3,667% increase in users. Despite a limited budget, I focused solely on organic growth and, by 2023, boosted traffic by 142%, reaching 273K users and 660K views—all without paid strategies.
In 2024, I deleted the previous magazine website that I had built and developed a WooCommerce + affiliate website from scratch to enhance revenue streams. The website was on maintenance mode from February to May, yet I successfully scaled traffic using a mix of paid and organic strategies, including Google Ads and advanced marketing tactics. By leveraging AI-driven analytics, SEO, multi-channel marketing, and team management, I grew traffic to 366K users and 1.9M views—a 34% increase in users and a 188% rise in views.
From zero paid campaigns to a 122x traffic surge in three years, this reflects my expertise in SEO, content strategy, website development, digital growth hacking, Google Ads, and strategic team management.“
Rapid SEO Success: 1,000 Keywords Ranked on Google’s First Page in 6 Months!
Contact Me
Let’s work together to boost your brand visibility and drive meaningful results.